Erica Elk

On October 18th, 2012, posted in: Academic, Grade 12, Matric, Visual Arts by

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Erica is the executive director of the Cape Craft & Design Institute (CCDI), which she was appointed to establish in November 2001, following a provincial government research study into the needs of the sector. A former president of the national student organisation, NUSAS, and a visual artist by training, she has, in her professional career, worked as a writer, designer and strategic project manager across a range of platforms in the arts, culture and development arena.

Over the last 10 years, the focus of her energy has been on finding ways to unleash the entrepreneurial potential of the craft and design sector while establishing the CCDI as a value-adding catalyst in the process. From two people and a database of 63 craft producers, the CCDI now has a core staff of 30 providing business, product and market support services to over 3,000 creative enterprises (who collectively sustain jobs and income for an estimated 12,000 people) in the flourishing creative sector in the province.

Erica is a combination of practitioner, implementor and strategist and plays an active role in formulating strategy and policy for the creative industries nationally and regionally; serves as a curator for the Design Indaba Expo; chairs the steering committee establishing The Fringe (a design and innovation district in the East City of Cape Town); and serves on the boards of the provincial tourism destination marketing authority and the National Arts Council.